How Does Your Website Look on Your Phone?

Photo credit: Apple.com

With the release of phones like the iPhone and Android-based phones, tablets like the iPad, and other web enabled portable devices, like the iPod Touch, mobile Internet  is growing at a staggering rate.  In 2009, mobile Internet usage grew 110% in America, according to a Quantcast study.  Mashable reported that Morgan-Stanley analyzed the rate at which smart phones are being purchased and how they are being used; the results show that mobile Internet could be more widely used than computer-based Internet by 2015.

Though many people may not know it, a pretty website on one’s computer does not guarantee an attractive mobile site.  Is your website optimized for the mobile market?  It should be.

At HDI, we’ve noticed this trend and are now creating mobile sites.  This step requires extra programming, but is important to reach a wider audience.  Each portable device has different resolutions, browsers, et cetera, so in order for your site to look correct, it must be programmed for and tested on each of the top devices: iPhone, Blackberry, and phones running the Android operating system, for example.

Photo credit: Verizonwireless.com

Building a mobile site is similar to creating a regular website, but smaller, obviously, and with certain limitations: limited  javascript / AJAX support, slow connections, little or no multimedia support on most older devices, multiple versions of the same browser, different device screen sizes, etc.  The code we write for this site must take into account all of these limitations to ensure a site that is consistent.  Though this can be a challenge, the results are quite rewarding.

Once the site is programmed, we test it on different mobile browsers and devices.  Since we don’t physically have every cell phone running every browser, we use DeviceAnywhere, a program that shows us what the site will look like on each device when run in each browser.  After the testing phase, adjustments are made to correct the look and utility of the site.

Now, our client has a great, working desktop site, as well as a consistent, beautiful mobile site to reach and satisfy their customers no matter where they may be.

If your website could use a mobile counterpart, email us!

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