HDI Project: Vikingleads.com

At HD Interactive, we enjoy making web applications that solve business needs.  For Viking Media, that meant creating a lead portal for the use of car dealerships around the nation, located at Vikingleads.com.

The application works by collecting leads generated by television ads that Viking produces.  Each ad aired has a specific phone number and website that viewers who are interested in purchasing a car can call or visit.  They are asked a few simple questions about their needs and income, which are entered into the Viking database automatically, in real time, and used to help salespeople better accommodate the client.

Viking then sells listing subscriptions to car dealerships, who are given login credentials and can access the database and search for  leads.  A list is generated and contact information made available for download so the salesmen can contact the potential clients and offer their services.

Though we didn’t create the subscription sales service, we built the front-end lead search and dealer lead management system, as well as an administrative back-end, reporting system, and a REST based web service to take in the real time leads, in PHP/MySQL.

The Viking Lead service is already in use, connecting customers with qualified salespeople for an enjoyable car buying experience.

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