Internet Technology Summit 2010

Last week, I was invited to speak at the Internet Technology Summit in Orlando, Florida.  The summit is a focused event that packs loads of technology information into two days of interesting presentations and fun networking events.

On “Day Two:  Tools and Applications”, I was a member of a three person panel that included Greg Wilson and Charles Armstrong.  The focus of our panel was mobile development, and I used my presentation time to discuss the three A’s: Apple, Android, and Adobe.  As you may have learned in some of our previous posts, we’ve been working to create Apple and Android applications for our customers using Adobe software.

Unfortunately, the politics of mobile development is causing shifts in how developers can create useful mobile tools.  We were excited to build iPhone and Android apps using Flash but Apple recently banned the use of Flash on its phones.  The Android platform is open to Flash products, however they have not released the update that will allow Flash to work properly.  I explained how, at HDI, we’ve put a hold on the creation of these applications in Flash until they are better supported on phones.  Instead, we recognize Ansca‘s Corona as one of the best options to build cross platform app solutions.

Through my presentation, I also wanted to help people understand how important these platforms are in the marketing mix and how the small investment to create a piece of mobile software could yield huge results, not only in the amount of sales, but also in customer loyalty.

Another topic I discussed was how companies can make decisions on which mobile platform is right for their company’s needs and how to strategize the implementation of their application to maximize benefits.

The Summit had a great turn out and I’m glad to have been a part of the information sharing.  Thanks to David Glass and Michelle Malott for organizing a great event!

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