QR Codes and Your Business

This QR codes takes you to a YouTube video of our 2009 holiday card

Black Friday is just around the corner, and if you’re one of the millions of Americans who will be shopping deals at retail giants Best Buy or Target, chances are you will see QR codes on products. So what exactly are these codes, and how do they work?

QR, or Quick Response, codes are small square tags that can carry a lot of information.  The technology uses its own sort of language to store data both vertically and horizontally, enabling it to hold more characters (letters, numbers, symbols, etc.) in a small space.  They are easily generated and have fantastic possibilities!  QR codes can be placed anywhere, in any direction, and still be read.

Best Buy placed QR codes on some electronic devices, and customers use them to access more information on the company’s mobile site. Target initiated a QR marketing campaign by including these codes in their latest mail catalog. The codes sent potential customers to videos of the products and informational pages.

QR codes can be read by applications on your smartphone.  BlackBerry, iPhone, and Android all have apps in their respective stores to handle the technology, and some of the newer phones come equipped.  In the iPhone store, we like RedLaser because it’s free and easy to use.

We see a lot of potential uses for QR codes.  Probably the most useful application is a code that drives the user to a website that has more information about a product, a map to your store, or really anything.  Since QR codes are scanned by smartphones, its important that these websites be optimized for phones, and we can help you do this.

Use this QR code to visit chessjam.com

One great thing about QR codes storing web addresses is marketing accountability and ROI tracking.  If the specific page is accessed only by the QR code, you can ensure that users who access that  page are there because of your QR campaign.  For example, if you set a QR code in a magazine ad, one on a billboard, and one on hats, each with a unique web address, you can be sure that the hits on each web page were a direct result of its relative QR code.  This makes it easy to see which advertising medium was the most effective.

One great attention-grabbing way to display your code might be on a t-shirt.  People who know what QR codes are will be curious to see where it leads, while people who’ve never seen one before may be inclined to stop and ask about it.

Because of its ability to hold lots of data, a QR code could hold your contact information. Printed on a business card, this could be a clever, memorable way to share your information with people you meet.

QR codes could also help your business go green.  Instead of printing large company brochures or informational packets, you could print just the QR code and drive users to an interactive, informative brochure online.

Contact us to hear more about how QR codes can help your business!

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