All I Want For Christmas Are More Apps!
This is undoubtedly the most wonderful time of the year for gadget gurus, as new and updated tablets, e-readers, and smartphones are released in time for holiday gift giving. But itâ€™s exciting for us developers on a whole other level when we see all the market potential for new apps to go with these devices.
I have the utmost respect for the folks who are blazing trails in the relatively new world of app development. Developing apps for popular devices is complicated and requires a different skill set than web development. To make things even trickier, each device type and brand requires its own development skills. Itâ€™s a rare accomplishment for any company to perfect their technique in one gadget, let alone two or three.
But it’s important for companies to be able to cater to what consumers want by developing for multiple device types and brands. Most people have their favorite device and stay loyal to the manufacturer; Mac users love their iPhones, Kindle people love their readers. Because of this phenomenon, we need to answer the demand for applications that are not only available on different devices, but also optimized to make the most of the experience on each device.
At HD Interactive, we are quickly gaining proficiency in as many technologies as we can in order to keep up with the pace. Each one of our team members has his or her favorite brand, which creates a pretty exciting environment for development. And because our employees use and understand different 3rd party software, we have the bandwidth to create applications for all types of phones, iPad digital magazines, and now even color Nook applications. That means we can offer our clients an array of choices to promote their products. Sure, an iPhone app is awesome, but if that application could also be optimized for Android, iPad and Blackberry, it would benefit a lot more users.
As we head into 2011, one of our goals at HDI is to create applications for as many devices as we can get our hands on. Over the next few weeks, I’ll talk more about each kind of device and its development. If you’re a developer, what devices are you most excited to work with? If you’re a client, what devices do you own and love? Please weigh in!