Adobe Max 2011

Two weeks ago, I attended my 3rd consecutive Adobe MAX conference. It was a great experience in many ways and I want to share some of what I saw and learned with you. I’ve divided the content into the three days of the conference and provided links to articles and videos for you to learn more about the areas that may interest you.

Day 1

The conference started with a keynote focusing on the new Creative Cloud, Adobe Touch Apps, Typekit, and Digital Publishing. Some of our developer friends thought it was too design-centric and focused too much on designers, but day two brought more developer topics.  Watch the keynote below:

Creative Cloud sounded super interesting.  You can learn more about the product by clicking here or watch the video below:

Adobe’s Julieanne Kost has a great blog with information and videos detailing Adobe Touch Apps for iPad and Android tablets.  Check that out here: http://blogs.adobe.com/jkost/2011/10/announcing-adobe-touch-apps.html

Adobe also announced the acquisition of Typekit. Typekit.com is an excellent, affordable resource for web designers to embed custom fonts from the cloud.   Click here to read an excellent blog about Typekit.

We love Adobe’s Digital Publishing Suite and now see great applications for ourselves and our clients using the new ‘single edition’ feature.  Read more about it here.

In the afternoon, I attended a session about an Alternate Reality Game (ARG) by MIT, called Vanished. I’ve been a big fan of ARG’s for a few years and will produce one someday. You can read about Vanished here: http://vanished.mit.edu/about or watch the session below:

Day 2

The day two keynote featured more about HTML 5, Flash Builder, Flash 3D, AIR native extensions and other goodies for developers. You can watch the keynote below:

I was really excited to see that some of our apps were featured on the big screen and at the Adobe booth and lounge, shown in the picture here.

Now that Flash Player 11 has been launched, we can take advantage of Flash stage 3D and the Starling 2D game engine.

If you want to see Flash 3D in action, check out the Nissan Juke‘s cool site.

Very cool news for game developers: Unreal tournament now publishes and to and runs in Flash player 11 in your browser.  Learn more by clicking here.

We also made a relationship with MapQuest, and plan to use their Flash API in some of our upcoming iPhone, iPad, and Android apps.

In the Adobe booths, they had a video loop that included an interview they did with Todd and I concerning Flash, Flex, and mobile development.  Watch the video below:

Flex developers creating iOS and Android apps, definitely want to learn about and start using AIR Native Extensions.  Watch the video below for more:

In the evening of day two, we attended the Award and Sneaks hosted by Rainn Wilson. View a list of the award winners here. Click here to read a nice blog post about the sneaks. Rainn Wilson was hilarious and some of the sneaks were amazing! Here is a collection of videos of the sneaks and here is a video that featured our game, Pyramix!

After the awards and sneaks, Adobe hosted an awesome outdoor party that included the band Weezer, candy world, LA food trucks, free alcohol, hanging out with lots of Adobe folks including: Greg Wilson, Holly Schinsky, Christophe Conreats, Michael Chaize, and Piotr Wierzgala.

 Day 3

On day three, I went to a session by Sanjay Patel from Pixar on storytelling.  Later I attended a session called ‘Designing game interfaces’ that you can watch below:

My last session of the conference was on game metrics. It was interesting, but I didn’t learn much.Finally, I ended the trip at dinner with 15 Adobe evangelists and solution partners at Roy’s, then the red-eye flight home.
I’m looking forward to doing it again next year!

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